Some key preparations for the marketing of any St. Cloud home actually start well before the first showing or open house: they take place in the hours before the St. Cloud listing photos are taken. Those St. Cloud listing photos will become the definitive beauty shots—the equivalent of the glamorous depictions that grace product packaging.
Manufacturers know very well the import of how their product looks on the carton, jar or bag. It’s why top commercial photographers rely on “product stylists” (they’re the experts who sort through 100 bags of potato chips to come up with the two or three that will photograph perfectly).
St. Cloud listing photos no longer have anything to do with 20th-century cameras or film. But it’s not just the move to digital that’s responsible for creating a higher quality St. Cloud listing photos. To guarantee you maximize the quality of your own St. Cloud home’s listing photos, it remains a team effort…and you’re on the team. Four elements are called for:
Equipment. Even now, the technology behind photo equipment is advancing rapidly. What used to require compliments of hot lamps, stands, and even a reflector or two can now be accomplished with a single travel case of lightweight equipment. Still vital: the “eye” of the knowledgeable pro behind the lens.
Patience. For the critical exterior shot, Mother Nature controls most of the timing. The photographers creating the best St. Cloud listing photos don’t just take weather into account—they factor in the house’s orientation and the time of day that will show it to its best advantage, and plan accordingly.
Homeowner prep. The NAR®’s real estate photo tutorial emphasizes how important homeowners can be on the big day because “little things can make—or break—listing photos.” Examples are paying special attention to blinds, bedspreads and shower curtains (making sure they are smooth)—as well as removing any and all unnecessary knick-knacks.
The digital finale. It used to be that fine photo correcting was a time-consuming art practiced mainly in the production studios of national publications. That’s no longer the case. Digital images can be quickly refined via ubiquitous photo processing software that makes retouching and image enhancing part of the professional’s everyday bag of tricks.
Starting out with dynamic listing photos is important—as are the many steps to follow. When it’s your time to list, I hope you’ll allow me to demonstrate the personal care that makes selling your St. Cloud home a low-stress experience!
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